Privacy policy

Optima Aesthetic Systems - Privacy & Cookie Policy

Effective Date: 18th July 2025
 1. Who We Are Optima Aesthetic Systems ("we", "our", "us") is committed to protecting your personal information and respecting your privacy. This policy explains how we collect, use, store, and protect your data, including our use of cookies.
 2. Information We Collect
When you use our website, we may collect:- Identity & Contact Data - name, email, phone number, billing/delivery address.- Transaction Data - details of your orders and payments.- Technical Data - IP address, browser type, device information, and cookies.- Marketing Preferences - your consent for receiving marketing communications.

We do not store or have access to your full payment card details; these are securely processed by trusted third-party payment providers.
 3. How We Use Your Data
We process your personal data to:- Fulfil and deliver your orders.- Send order confirmations, updates, and customer support messages.- Improve our website and services.- Send marketing communications if you have opted in.- Comply with legal obligations (e.g. tax records).
 4. Legal Basis for Processing
We process your data under:- Contract - to provide goods you purchase.- Consent - when you agree to marketing emails or non-essential cookies.- Legitimate Interests - improving services, fraud prevention.- Legal Obligation - compliance with tax and accounting laws.
 5. How We Share Your Data
 We may share data with trusted third parties necessary for business operations, including:- Shopify - our website platform.- Payment processors - e.g. Stripe, PayPal.- Courier services - to deliver orders.- IT & hosting providers - for security and functionality.
 We do not sell your data to third parties.
 6. How Long We Keep Your Data
 We only retain your personal data for as long as necessary to fulfil the purposes outlined in this
 policy, including legal, accounting, or reporting obligations.
 7. How We Protect Your Data
 We use appropriate technical and organisational measures to protect your data from unauthorised access, misuse, or disclosure.
 8. Cookies & Tracking
 Our website uses cookies to improve your experience.- Essential Cookies - required for website functionality (e.g. shopping cart).- Analytics Cookies - help us understand website traffic and performance.- Marketing Cookies - personalise ads and track marketing performance.
You can manage or disable cookies through your browser settings. By continuing to use our site, you consent to the use of cookies as described here.
 9. Your Rights (UK GDPR)
You have the right to:- Access the personal data we hold about you.- Request correction of inaccurate or incomplete data.- Request deletion of your data ("right to be forgotten").- Object to processing for marketing purposes.- Request data portability.- Withdraw consent at any time. To exercise your rights, contact us at admin@optimaaestheticsystems.com. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you are unhappy with how we handle your data: www.ico.org.uk
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices.
11. Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated Effective Date.
 12. Contact Us
 For any questions about this Privacy & Cookie Policy, contact:
 Optima Aesthetic Systems
 Email: admin@optimaaestheticsystems.com